DVD MAGIQ is a unique combination of visual & audio media (DVD) and a truly special doll (Active Pal) that responds to the onscreen content. Together, the Active Pal & DVD content enable an exciting and delightful active viewing experience that contributes to the development of baby's emotional sensitivity and social skills. The MAGIQ lies within the special triangle formed by baby, doll and media. Baby no longer stares passively at the screen, but looks aside at her friend the doll, pondering its reactions, and causing her to explore her own feelings and react proactively to the stimuli on the screen. The experience here becomes a multi-directional and dynamic interaction between the DVD content, baby and doll. This experience is Active Viewing. The result: Baby is stimulated on a much deeper level, and has a richer and more holistic experience. The Active Viewing experience that DVD MAGIQ provides engages baby on a higher intellectual, emotional and social plain and encourages genuine interaction. Age: 12-36 months

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More info: DVD MagIQ - Dot the Cow